The Person Protects A Healthy Branch Business Model Research In Guangdong

In recent years, as people living standard rise ceaselessly, the level of demand for healthy people in the past have relatively the improvement of the nature, many people involved in the social security and buy health or endowment insurance. In this background, China's commercial health insurance company have the new development, to have a broader market space and enterprise opportunity. From market perspective, China's commercial health insurance company shall, in business management, product design, risk control and market position, keep pace with The Times, the reference for the advanced enterprise management mode, to promote their own enterprise management the implementation of the tactics. However, in the face of such a hot market, China's commercial health insurance, it showed a cold enterprise management and operation tactics. In the devotion to earnings, and on the basis of ignored many conducive to the realization of the enterprise manages strategic environment factors and market countermeasures, and the serious influence our commercial health insurance and long-term development and the overall goal. This paper takes the Chinese people's health insurance company jiangsu branch enterprise management tactics for an example, this paper analyzes the health insurer jiangsu branch of the present situation of enterprise management tactics, and the problems existing in the management tactics, including insurance to their own moral risk, insurant, insurance institutions and medical services of the game between three parties, insurance product development, marketing promotion, and influence enterprise business tactics implementation of efficiency. On this basis, the author puts forward the improvement measures and improvement Suggestions.This article in addition to the introduction and conclusion outside, is divided into four parts. The first part, commercial health insurance company business strategies outlined. This part expounds the definition and features of business tactics and business tactics in the commercial health insurance company the status and role. The second part, China's commercial health insurance company management strategic status and related research, this part of China's commercial about health insurance company, business tactics and the present situation of the management tactics of environmental analysis. The third part, the American commercial health insurance business tactics their inspiration to China. This part of the analysis of the commercial health insurance business model and of our country's commercial health insurance company management tactics of enlightenment. The fourth part, China people's health insurance branch operation tactics research. This part is the focus of this article, through the jiangsu branch operation tactics research, in order to understand the guangdong branch operation tactics existing problems, and puts forward some corresponding measures of improvement.