Analysis Of Consumer Psychology In Beijing Yungang Area Under The Environment Of Electronic Commerce And Countermeasure

With the rapid development of communication technology, the rapid rise of the global Internet, data processing and information transmission broke through the time And geographical constraints, and then in the commercial field generated a new transaction way, electronic commerce, in the face of this new type of e-commerce transactions, consumers will change. This article take the Beijing cloud hillock area consumer psychology is the main research object, under the electronic commerce environment consumption psychology characteristic, change and effect factors were analyzed, discussed under the electronic commerce environment psychology of consumption, and the consumption of the healthy development of psychology and puts forward some suggestions.First of all, to determine the concept analysis, comparative analysis, example analysis, empirical research and analysis and other research methods; introduced Beijing cloud hillock area the basic situation, discussed the electronic commerce and consumption psychological concepts of contrastive analysis under the environment of electronic commerce consumer psychology questionnaire survey analysis, the development of electronic commerce in consumer psychology influence analysis - the promotion of e-commerce environment consumption psychological health development ideas and research contents;Secondly, through the questionnaire design, survey sample size determination and analysis of the survey results, from the electronic commerce operation angle and the consumption level of customer satisfaction on two aspects under electronic commerce environment, consumer psychology to conduct a comprehensive analysis, proposed under the electronic commerce environment to promote consumer mental health development idea provides the basis for;In third, under the electronic commerce environment consumption psychological development trend and characteristics of the analysis, discovers restricts the development of electronic commerce consumer psychology and the existing problems;Fourth, put forward to promote the environment of electronic commerce consumer psychology healthy development ideas, including the establishment of a sound credit mechanism, perfect the payment mechanism, guide and educate the consumer health consumption, strengthening the government supervision.