The Research For Millennium City Park's Tourism Market Structure And Tourist Behavior

The Theme Park is one of the main content in modern tourism industry, also an important trend in the future development of tourism. In particular, China's GDP reach per capital 4,000 U.S. dollar, theme park has been becoming a major tourist attraction. But,the theme park in China mainly in economically developed regions, the object of study in this paper-Millennium City Park is a special case, it's located seven ancient capital of Kaifeng, relatively,its economic development is in low level.Theme Park for the domestic tourist market is in lack. In this study, a famous scenic spot-Millennium City Park as an example for key studying Tourism market structure and Tourist behavior.This article first review tourist market at home and abroad, describes the progress of tourism market research; then based on the related theory and concepts, for example,the theory of Tourist behavior and Tourism market structure. Using qualitative analysis and quantitative analysis study the depth of source markets.This article mainly anaylse Tourist Market Structure and Tourist behavior, Specifically,research them from demographic characteristics,spatial and time structure of tourist market,tourist flow,tourist motvitation,sixteen aspects of tourists satisfaction and so on,make use of the Millennium City Park information accumulated for analyzing the time of the longitudinal。The purpose of this study lies in Millennium City Park propose marketing guide, according to the relevant conclusions of this study, propose the future marketing strategies and measures for Millennium City Park.