Fei Tian Perforating Equipment Company. Developing Strategy

Oil has become a main constraint to global economic development. The petroleum gas, which takes up more than 60% of the world energy consumption, is the power and source to eliminate global economic development as a kind of rare resources. With the global economic developing, the demand of oil is increasing. So it is the first target and core requirement to raise the efficiency of oil exploration. Through analyzing the present status of Fei Tian Perforating equipment company. the passage brings forward future strategy and insurance measures. Those are instructional to company's management and development.First of all, the passage recommend the basic situations of Perforating equipment company, including location, management, production equipment, human resources, corporate culture, technology and products est. Then by using the strategy of enterprise management theory, analyzing the external environment (including macroeconomic factors and government policy) and internal environment. The external environment includes threats and opportunities; and internal environment analysis includes strength and weakness. Thus the company could set a overall scheme which to develop its own advantage, cease the opportunity and avoid inferior strength and external threat. By strategy analyzing of Perforating equipment company, I choose concentrated plan from three basic competing strategy:mainly produce Composite perforating equipment and focus on high added value products.The last part of the paper points out security measures during Fei Tian Perforating equipment company.carrying out its strategy plan:set up strategic business partners, develop technology innovation and core contend, build enterprise culture.