Study On Organizational Innovation Atmosphere And Organizational Performance For Service Leisure And Entertainment Industry

The rapid development of services leisure and entertainment industry is an important feature of industrial change in the last 20 years. As to upgrading of the industrial structure in the new economic growth in China, to develop and promote the industry more bigger and stronger has a special significance. If business does not want to becoming failure, the innovation concept is very necessary. With the deeply researching of the relationships between organizational innovation atmosphere and organizational performance, many scholars finds that there are some clear relations existing between organizational innovation atmosphere and organizational performance. Some people take it for granted that organizational innovation atmosphere directly affects organizational performance, which is based on the main effect model. While, other people hold their opinions that if there has the relationships in the way there must be existing an adjust variables, through the variables organizational innovation atmosphere will influence organizational performance. The third kind of model is interaction model. Based on this model not only can organizational innovation atmosphere affects organizational performance but also can organizational performance reaction in organizational innovation atmosphere.This dissertation makes research on the relations between organizational innovation atmosphere and organizational performance, which reference domestic and foreign theoretical results. Fistly, through in-depth analysis with some relevant scholars and the key position employees, this dissertation designs a organizational innovation atmosphere questionnaire of services leisure and entertainment industry which is based on our country actual situation. Secondly, it makes analysis of the questionnaire's reliability, validity and factor analysis which is used SPSS statistical analysis software. Through the anaysis derived from the organizational innovation atmosphere questionnaire should be including the from aspects: happy and comfort; supports creativity; growth and progress; crisis management; external emotional support. Thirdly, it determined the aspects of organizational performance, the dissertation uses regression analysis describes the relations between the two aspects organizational innovation atmosphere and organizational performance which based on the main model. Finally, through empirical analysis of Beijing Shijingshan amusement park obtains the countermeasures to improve organizational performance.This research results enrich the organizational innovation atmosphere theory and give the assessment tools. This dissertation provides relevant reference and guidance for the management personnel of services leisure and entertainment industry...