Under The New Competitive Landscape Of Hubei Mobile Marketing Channel Development

With the new generation of industry restructuring and issuance of licenses, communication will become increasingly fierce market competition. The impact of new network technologies, regulatory policy adjustments and a series of opportunities and challenges. In this context, companies how to adapt to their own conditions and environment, and continuously develop and build the core competitive edge, maintain long-term sustainable development? From a marketing point of view, have to channel who in the world, in general, different mobile services, has a different target market, then the requirements of the marketing channels will vary. On the whole, with the technology evolution and the gradual adjustment of industry competition, these are the channels of Hubei Mobile's higher and more urgent requirements.In this paper, China Mobile Group Hubei Co., Ltd. as the main object of study, first described its background and significance of the study. Secondly, the paper introduces the characteristics of the communications industry marketing channel, analyzes the needs of the new competitive landscape request for the channel system, channel operators from home and abroad and all business development experience requirements of channel adaptation based on the use of PEST and SWOT and other methods to analyze the current situation in Hubei and marketing channels, the main problems. Finally, the main problems with the actual situation, in accordance with the focus on the general concept of operations to marketing, based on centralized management, through the channel structure, its own channels of effective channels of social control, and other aspects of electronic channels to enhance the new competition environment practical implementation of channel development program recommendations proposed.