The Pricing Strategies Of Chinese Auto Brands As A Weak Later Comer

As a weak later comer, Chinese Auto Brands are behind Foreign Cars in capital, technology, equipment, etc. But Chinese Auto Brands survived in the intense competition. There are many factors.The author selected the pricing strategy of Chinese Cars as the direction of this thesis.This paper adopts case study to analyse the reason why Chinese Auto Brands can succeed. The author chooses five Chinese cases and five foreign cases. The author focuses on a long period, hoping to explore the reasons for the success of Chinese Cars. Therefor the author chooses 2002-2009 price data of all cars. In addition, the author analyses this paper from three levels. First, the lowest and highest price of Chinese Cars; second, the Chinese Cars price distribution; third, price distance of Chinese Cars.After the research, the author believes that the success pricing strategy of Chinese Cars are: low price to get into market; bottom price emerges earlier; producing high level cars to make brands; the successful transformation of low level cars to middle level cars; reasonable price distance.Significance of this study lies in two aspects. First of all, this study is a supplement of the car pricing strategy. The author adopts a new research direction. And the author collects a comprehensive price data. This is useful for others to continue this study. Second, some conclusions of this paper have a certain reference value.