An Study Of E-Business Adoption Model For Retailers: Based On Relationship Commitment And Trust

Since e-business has been developing rapidly, it becomes a significant way to help enterprises widen marketing channels, reduce cost, and improve competitiveness. Specifically, business-to-business (B2B) mode is one of most efficient ways. E-Business must combine the users'present business process of each side together, so that B2B could show its real value. Seeing from the present application situation, B2B application is not very satisfactory: the degree of user adoption is not high, and the inter-organizational based on e-business effective interaction is insufficiency. And the low level of usefulness and lack of trust are some of significant factors that affect the adoption of e-Business users. So it is of positive meanings to research on the theory and practice of e-Business acceptance.In this paper, we firstly explicit the e-Business use scene in our research: in the supply-and-retail relationship, supplier as the subject of constructing e-Business platform, promote it to the retailers. Then, we summarized the research of technology acceptance models, and analyzed of the influence factors on individuals and organizations adoption. Furthermore, we researched on e-Business adoption issues in the retail fields from the angle of technology acceptation and supply-and-retail relationship, and constructed an e-Business adoption model based on relationship commitment and trust, which is verified through the date collected by the questionnaire we designed.The result of the study indicates that perceived usefulness is the priority factor that influence user behavioral intentions to use, while the effect of the perceived ease of use in this research, is not that significant, however it affect users'intention through perceived usefulness indirectly. Meanwhile the result shows that the relationship commitment and trust on suppliers have positive effect on retailers'behavioral intention to use. The empirical result demonstrates that the model has applicability in our country. In the end of the paper, combining with e-Business application status in China, we put forward some suggestions for the enterprises to carry out e-Business and provide beneficial exploration.