Analysis Of TJPH's Development And Countermeasure Research

With china'membership in WTO, as well as the transformation of medical market intobuyer's market, the competition is becoming increasingly keen. In the speeding trendof world economic integration, China is deeply involved in international economy. Atthis current moment of Opening Policy, China, which is chasing for completedevelopment of high-level, should keep up with international trend of development.Chinese medical industry and enterprises analyze current environment and trend,actively think about directions of endeavors and forwards, study and makecounterplans, in order to adopt the changing environment and strengthcompetitiveness in the international market.Tianjin Pharmaceutical Holdings Ltd., (TJPH), one of Top 500 Enterprises in China,is a large-scale enterprise integration for trade and industry. Its business area coverspharmaceutical industry,information and online service industry,real estate industry,etc.It has been about ten years since I worked for TJPH. And I found out that the speed ofour group's development is limited and lack of effective development strategies. Fromthe angle of exploring TJPH's development, on the basis of sufficient survy in itsproductive ability, scale of production, strcture of productions and other currentsituation, applying theories of competitve strategy and analytical method of PEST,analytical method of SWOT-AHP and Michael Porter's Five Forces Model, concludethe quality factors and propose sutiable strategies for future development of TJPH, sothat to increase the company's competitiveness.