Research On Mass Customization Of IBM Integrated Supply Chain

With the development of the economic globalization, more and more domestic enterprises have to face comprehensive competition from other foreign enterprises. Among them, most of enterprises focus on the supply chain integration operation ability. Domestic enterprises are faced with how to shorten new product development cycle, how to improve the supply chain efficiency, how to ensure the product quality to achieve customer satisfaction, and many other problems. In this series of problems, how to fulfill the customized product need, how to realize mass production products when meet the needs of the customer still become even more prominent.Mass Customization, Which is the way of the approximate mass production in producing goods and services to meet customers'individual requirements. The principle of mass customization production can satisfy the customers is a series of personalized needs by standard mould designing and manufacturing. Based on virtual manufacturing to test orders, this can fulfill customer's special requirements. This article provides an example of mass customization process via the mass customization process of IBM (International Business Machine) studyingFirst of all, by researching the mass customization, we can learn the concept and meaning of mass customization also the principle and method. Secondly, by studying the process of IBM R&D process, we can learn more about how new products can achieve mass customization with the principle and guidance of mass customization, at the same time production market-oriented products. Finally, by leaning monetary value flow management theory, studying comparatively the two mode of mass customization in IBM integrity supply chain, find out the advantages and disadvantages of itself. It offers the reference and basis for the domestic enterprise in implementation of mass customization and improvement.