The Systmic Study On The Domestic Tourist Market Of Qinhuangdao

The success of tourism industry, to a great extent, depends on the reliability oftourist destination market. In recent years, the tourism has developed speedly inQinghuangdao, and the tourism demand of the main domestic tourist market is alsovigorous. According to the prediction of the experts, domestic tour will take onsustainable development during the Twelfth Five-Year period. However, there seemsto have many problems in the development of Qinhuangdao domestic tourist market.Therefore, a thorough and systematic study on the domestic tourist market is good forthe sustainable development of tourism in the Qinhuangdao.On the basis of the illustration of relevant conceptions and theories in touristmarket, this thesis firstly analyzes the current tourism situation and the change inQinghuangdao. Then from an entirely new perspective, this thesis starting with thepush-pull factors analyzes the tourist market, which mainly involves in the analysis oftourist features of the push factor, the analysis of travel destination of the pull factor,as well as the analysis of spatial structure of tourists of the factor between thepush-pull factors.Furthermore, this thesis forecasts the domestic tourist market including thenumber of the domestic tourist reception and the domestic tourism revenue by ARMAmodel. According to the data of domestic tourism reception in the1991-2010years, itsets up ARMA model by the data of1991-2007years, and predicts the data ofdomestic tourist market reception in the2011-2013years after the verification of theprediction precision. Similarly, it does a study on the domestic tourism revenue ofQinhuangdao. At the same time, aiming at the seasonal tourism in Qinhuangdao,according to the72months data of domestic tourism reception during January2005toDecember2010, it sets up ARMA model by the66months data in the front of the data,and predicts the every month data in the2011-2013years after the verification of theprediction precision.Finally, seven motivational developing modes, namely,"image drive-brand leading-product push-industry combination-double round boost-domestic and overseasstimulation-enough support"are proposed, which provides specific and practicalstrategy for domestic tourist market in Qinhuangdao, promoting the rapid developmentof its tourism industry.