Spatial Pattern Of Domestic Tourist Source Market In Hunan Province

The domestic tourist source market is the main part of the tourism industry in Hunan Province.Studying the characteristics of the spatial pattern of the domestic tourist source market in Hunan Province,especially exploring the characteristics of the spatial pattern of the tourist source market outside Hunan Province.It is of great value for optimizing the structure of regional tourism market,improving the level of regional tourism development,and achieving win-win cooperation among regions.This article takes the domestic tourist source market of Hunan Province as the research object,and uses the data of the tourism website from June 2018 to May 2019 as the main research data of the e-Cloud platform.After that,the introduction of time and distance to divide the domestic tourist source market in Hunan Province,the use of geographic concentration index to measure the concentration of domestic tourist source market in Hunan Province,the market share index,standard deviation,coefficient of variation,first degree,four provinces index and eleven provinces index were used to judge the balance of its tourist source market.Through quantitative analysis,thepaper explores the influence of tourism resource endowment,economic development level,regional traffic level,tourism reception facilities and tourism informatization level on the spatial pattern characteristics of domestic tourist source market.The research shows that: in terms of classification,Hunan's domestic tourist market can be divided into three categories: short-range,medium-range and long-range.Among them,the number of tourist source markets corresponding to short-range,medium-range and long-distance are 14,13,and 4,respectively.In terms of concentration,the local tourist source market in Hunan Province is less concentrated,but the six cities of Shaoyang,Loudi,Yiyang,Zhuzhou,Chenzhou,and Hengyang have a higher concentration.In terms of balance,the spatial distribution of short-and medium-range tourist source markets in Hunan Province is uneven,and the spatial distribution of long-distance tourist source markets is more balanced.In terms of influencing factors,the endowment of tourism resources,the level of economic development,tourist reception facilities and the level of tourism informationization all have an impact on the spatial distribution of the domestic tourist source market in HunanProvince.Based on the above conclusions,three suggestions are proposed for the precise positioning of the source market,the improvement of the quality of tourism facilities,and the joint development of regional tourism,which will help promote the sustainable development of regional tourism and contribute to the overall level of tourism in Hunan Province.