Research On Timeliness Spread Of Brand Website

With the rapid development of internet applications, companies are paying attention to brand image in virtual world. On one hand, Brand website has strong spread utility. On the other hand, advertisers concern more about the effectiveness of brand communication.Brand Website refers to the brand communication oriented enterprise website. Based on communication strategy, they're divided into four types, Enterprise Orientated, Product (service) Generated, Activities Experienced, and Relations Sustainable. First of all, Brand Website should provide valuable information, of which Dynamic News is the key point. Dynamic News play an important role in releasing information, building relationships and providing the entertainment. Secondly, there're diverse forms of Brand Website, including Enterprise's Website, Official Blog, Industry Website, etc.Under the background of new media, advertisers have more options in media combination and solution. As a result, Timeliness Spread tends to be important. Different from News Timeliness Spread, Brand Timeliness Spread reduces speed requirements while strengthening the communication effect. In sum, it's real-time and interactive.This paper is committed to study the Dynamic News of Brand Website by empirical research. For thorough analysis of Timeliness Spread, I mainly selected commercial banks as the investigation objects. There're three levels of analysis. Firstly, analyse Enterprise's Website of five big commercial banks. Secondly, study the applications of Search Engine among seventeen major commercial banks. And thirdly, carry out case analysis of Enterprise MicroBlog.