| Shanxi Province has a long history, the humanities brilliant, is one of the cradles of Chinese civilization, which has the tourism resources both in quantity and in quality, in all provinces of the country are among the best. Tourism image is an important part of the overall image of a region, for the development of the industry and the overall image of tourism in the region show has very important significance. China National Tourism Administration hosted the "China Tourism News", so far is China’s only national newspaper travel industry, very authoritative, representative and guidance, with special and important role in the dissemination of information in China’s tourism industry, for foreign tourists and tourism investors have a strong influence.China’s current economic downward pressure, excess capacity, industry structure needs to be adjusted, especially the situation in Shanxi Province, Shanxi Province, the economic growth rate in 2014 ranked last. To this end, both the central and local tourism development are more and more attention, Shanxi Province, is in the latest "Government Work Report" will be cultural tourism, new energy, modern service industry and other industries as seven Shanxi accelerate economic The new direction of transition, which is ranked first in the tourism industry. In addition, due to frequent political corruption cases, in 2014 in Shanxi Province became eighteen years, the only central characterized as systematic way to corrupt province collapse of the party. Faced with the grim situation, including tourism master and improve the overall image of the current image, including the presentation of Shanxi Province, is very necessary and urgent.In the relevant field of research, some scholars Shanxi tourism image positioning, design, communication strategies and so many useful exploration, but the image of the media on the status of Shanxi Tourism presented, these studies have been enough to have a new nature; in addition, according to authoritative media texts systematic research on this topic is relatively scarce materials.Based on these basic facts, the paper select the "China Tourism News" as a study text, integrated use of quantitative and qualitative content analysis, literature survey, case studies and other research methods, Shanxi tourism image media presents the situation investigated. Selected in 2014, "China Tourism News" reports all about Shanxi content analysis, combined with other documents related information, the use of qualitative research methods to the characteristics and shortcomings, "China Tourism News" reports were summarized and concluded.Finally, the main use of communication related to theoretical knowledge, combined with tourism, sociology, culture, science and other related disciplines propagation theory, Shanxi tourism image communication strategies were discussed.The main purpose of this study is:Shanxi tourism image of the latest media presentation conducted a scientific analysis, to provide some reference for tourism managers Shanxi Province, Shanxi Province to find out the current situation and improve the image of the media tour presentation, rich look at the relevant field of study The research material, in order to make a contribution to Shanxi expect tourism development and the overall image of the change. |
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