The Research Of Tianjin Coca-Cola Beverages Limited Company To Hebei Province Yijie Convenience Store Distribution Mode

In recent years, convenience store of gas station developed rapidly. The sinopec YiJie convenience store, relying on sinopec subordinate accounts for the gas station quantity almost 30% of gas station, become the leading convenience store gas station.All the time, as one of the most important suppliers of YiJie gas station convenience store ,the Coca-Cola company, has been worked YiJie convenience store with better cooperation, as an important research topic. Due to the gas station convenience store, distribution scattered, difficulty distribution, high distribution costs , so Coca Cola and YiJie in Coca-Cola products distribution areas of cooperation is the cooperation of both sides of the key link.This article starts from the bilateral business core requirement ,research both core strategies, combined the distribution of cooperation and both sides of the core strategies. Summarizes the key indicators, both parties concerned growth index, non-profit index and customer satisfaction index. Through the analysis and the actual test, quantification and measuring different feasibility distribution mode of the three indexes affect, and finally the selection of optimum distribution patterns of cooperation.