The Hotels's Developmental Strategy Research Of Youngsun Property Co.,Ltd Of Hebei

Along with the economical development and the prosperity, the tourism and hotel industry of China had a great change in 30 years, the State Council has released the " Certain Opinions for Promoting the Tourism Development", proposed the call for adjusting the structure and promoting the transformation; The link Bohai Sea region is growing into the third economy growth pole of China; Hebei provincial party committee and provincial government pay great attention to the development of tourism and hotel industry, Hebei Province is constructing the province of the great economic development in the coast diligently, making the link Beijing and Tianjin leisure industry belt plan, the tourism and hotel industry in Hebei Province is facing the best development opportunities.Youngsun Property Co.,Ltd of Hebei is a state-owned company, operating the hotels, the traveling and the real estate management subjects, It has the high quality hotel enterprise in the capital of Hebei province. Facing the development opportunity, how does the company get rid of the restriction of"the scale diseconomies and the unsystematic",which is affect the development? How to discuss the formulation of development strategies to achieve scientific development, to achieve the task of set up the investment and financing platform for the government?With difficultties and opportunities, dreams and glories, only the the strategic plan of the scientific development, can make the hotels business of Youngsun get further development.The thesis integrative apply the theories of business administration which were learned from the college.It analyse the trends of the industry, the environment of competition and the internal environment of the company with the strategic analysis tools such as strategic management theory, SWOT, Porter's five forces model and value chain theory, find out the main problems which exist in the business operation and the management in the company. And then it develop the orientation to the market, propose the development strategy of the hotel sector, and work out the measures to develop the hotels. I hope this paper can guide to the development of the hotel's core competitiveness, and promote the study of integrating theory with practice for the development strategy of state-owned hotels.