Empirical Studies On Seed Producers' Resources To The Influence Of Benefits Distribution At The Chain Perspective

The seed is the most basic and important production material, also is an important carrier of agricultural science and technology, China is a large agricultural nation, seeds market has increasingly become the focus of competition of international seed industry but the overall competitiveness of our country's seed enterprises is not strong, new Variety of R & D, varietal improvement is not receiving the attention it deserves, To some extent,It has restricted the rapid and steady growth of national economy. So keep healthy and stable development of seed industry it is significant, reasonable distribution of the industry chain's interests is the main protection for the chain's stable development and overall performance improvement. Now, along with our country's seed market liberalization,variety of subject participate in market competition, fierce competition becomes increasingly, in order to obtain more interest, In the industry chain,the contradiction between different subjects are also increasingly deepen. Therefore, this article will makes a deep analysis of resource factors which influence the distribution of interests of industrial chain, and will get the channel behavioral as intermediary variable into the research model, discusses the influence Mechanism of resources, Channel power for the supplier interests distribution, so as to provide some guidances to the seed industry chain's interests distribution.This paper firstly on the basis of study in summarizing the resources, channel power and benefit distribution, various elements were defined, classified and quantified, at the same time,on the base of the literature research and practical investigation determined the relationship between the three,and then build the theoretical model, puts forward the assumptions, the last on the Yangtze River 121 companies large and small seeds of different types of research data analyzed by descriptive statistics, correlation and regression analysis, the following conclusions:1.The internal resources and social capital of seed producers and the seed producers' benefits in the industrial chain was a significant positive relationship. Seed production enterprises that have internal resources and social capital more,who will get more distribution benefits in the industrial chain.2.The internal resources and social capital of seed producers and the channels coercivepower and non-coercivepower was a significant positive relationship. Seed production enterprises that have internal resources and social capital more,who will get more coercivepower and non-coercivepower.3.Seed producers' channels coercivepower and non-coercivepower for the agents and benefits distribution in the industrial chain was a significant positive relationship. Seed production enterprises that have channels coercivepower and non-coercivepower more,who will get more distribution benefits in the industrial chain.4.Seed producers'resources to channels power through the intermediary variables on benefits distribution in the industrial chain reflected:channels coercivepower and non-coercivepower are part of intermediary, social capital through the coercivepower and non-coercivepower has a larger influence to the interests distribution,the ratio was 23.8% and 22.8%, while the internal resources through the coercivepower and non-coercivepower has a smaller influence to the interests distribution, the ratio was 8.4% and 11.5%.Based on the above conclusions, the study for the seed production enterprises how to increase its share interests distribution in the industrial chain made recommendations, but also made recommendations for the government and relevant industry executives how to promote the orderly development of seed industry.