Analysis Of Insurance Agents Incentive Mechanism In China

Since the introduction of the insurance agency system in 1992, the team has become the most important insurance companies business channels for fast and steady development of the insurance industry provides a strongsupport. In 2010, premium income in China reached 1.47 trillion yuan, an increase of 33%, personal income of 1.06 trillion yuan premium, an increase of 28.9%; property insurance premium income of 389.4 billion yuan, an increase of 35%, the insurance industry to achieve The total profit of 65.44 billion yuan, an increase of 51.7%.The rapid development of the insurance industry, making the agent system management system is constantly being improved and becoming more mature, but as the development of a relatively short history, domestic regulations have not yet ITS WHOLLY supporting convergence, resulting in the actual work of insuranc agents a series of problems exist. In view of the insurer and insurance agent is the principal-agent relationship, the two sides there is a conflict of interest, due to information asymmetry, moral hazard so that the generation of insurance agents, this does not sound incentives not only undermine the insurer and the insured People's interests, but also increase the risk of the insurance businessIn this paper, an insurance agent incentive mechanism of the background and significance of the analysis, while the use of asymmetric information theory, principal agent theory, related to the basic theory of motivation and human resource management theory; the use of qualitative analysis and quantitative analysis of Method to analyze the incentive mechanism of insurance agents and problems of development status.In this paper, performance evaluation mechanism, expand incentives for insurance agents to improve our specific research. Among them, the agents status and problem analysis is the basis of the status quo and problems of dealing with an agent on the basis of performance evaluation, incentives based on clearly stated the basic model of an insurance contract of insurance agents performance index.In this paper, to perfect the proposed incentive mechanism of insurance agents and countermeasures. Specific approach is to improve the pay and reward an agent countermeasures:perfect agent of institutional innovation-personal agent system: establish a credit rating system to match the performance evaluation mechanism: create incentives for the introduction of fixed income, the purpose of insurance agents in the auxiliary excitation Improvement of mechanisms to promote the development of China's insurance industry.Figure 4 Table 12 Reference 65...