Eesearch Of E-marketing Strategy Of BLD Group

With the continuous development of modem economy and information technology, the traditional clothing marketing mode is becoming unsatisfying to the customers'demands under the influence of the new consumption culture.Clothing E-marketing is becoming a new marketing mode and marketing idea with rapid development, it has gradually accepted by the majority of Internet users.This paper uses the E-marketing theory and related tools, analyzes the current situations and trends of E-marketing in clothing industry. Using the PEST models to analyze present clothing enterprise E-marketing in our country and do the macro environment analysis of it, so that we can recognize BLD Group E-marketing external environment. Furthermore, in order to find out the problems of current E-marketing to the BLD Group, I use the SWOT model to analyze its current situations in details. Lastly, based on the research of networking market segmentation, market selection, market orientation strategy, I put forward four strategies to ensure that the E-marketing in BLD Group runs effectively:Creating online brand strategy, the networking popularization strategy, the E-marketing strategies of 4P/4C and the E-marketing after-sale service management strategy. I convinced that the four strategies could be an effective reference to the E-marketing performance in BLD Group.