Decitive Analysis Of Investment For Haier Baiyangdian Real Estate Project

At the background of warming up and speeding up of marketing process, the real estate industry with high investment, return and revenue has become one of essential GDP supporting industry in recent years as well as bringing fierce competition inside industry. At present to manage and control the civil price of housing keep increasing trend, the government has released a series of policies to balance the overheated and economy development. In such circumstances, it is vital for a enterprise to make decisions for project feasibility with good Return Of Investment (ROI). To maximize the profit margin, the real estate enterprise normally based on project feasibility, and this leverages on investment decision and fulfillment of project in importance.By analyzing the investment environment, supply and demand of local market, this article testified the developing potential of BAIGOU BAI YANGDIAN hot spring project based on theories of project management, economic management, finance management and marketing sales. By target market positioning and market strategy analysis, it states the feasibility of the Baiyangdian project; by competition pricing analysis, it proposed entry price and developing solution for this project; by investment estimation and ROI evaluation, it proves the feasibility of Baiyangdian project; by SWOT and risk analysis of Baiyangdian project, it provides valuable advices for Haier real estate in project decision making.