Liaocheng "One-stop" Construction Of Agricultural E-commerce Platform

With the accelerated development of agricultural informationization of the industrialization of agriculture and increased rapidly, computer technology and network technology in agricultural modernization have played more and more important role, and by the computer technology and network technology promoting development of electronic commerce technology but also has an important effect on agriculture, electronic commerce with its high-efficiency low cost, by time limit for rural regional economy characteristics such as construction brings new opportunities, farmers and agricultural enterprise to regional e-commerce platform needs more urgent, this article from agricultural electronic commerce construction status of liaocheng city as the breakthrough point, combined with agricultural electronic commerce development condition and demand "one-stop", put forward the construction of agricultural e-commerce platform to serve the rural economic construction, promote regional development.Based on the construction of agricultural electronic commerce as the research object, referring to the current research status of agricultural electronic commerce, to promote rural regional economy development, services households and agricultural enterprises as the goal, USES theory research and empirical research, qualitative analysis and quantitative analysis method to the study of agricultural e-commerce platform construction problems, the paper analyzes theoretical analysis of the status and the practice, analysis methods, and puts forward gradually serve agricultural economy, construction of liaocheng city "one-stop" agriculture e-commerce platform viewpoint. This paper firstly summarizes and introduces the domestic and foreign agricultural electronic business research dynamic, and introduces the purpose of the research, the significance and the innovation points; papers may Secondly introduces one of Chinese agricultural electronic business types of agricultural website development present situation, through e-commerce websites of agriculture in our country at present construction situation analysis, understand the agricultural e-commerce website development scale, functions and classification of the rural economy, and the influence of liaocheng, for the construction of agricultural electronic commercial platform provides reference, it also analyzes the existing problems in the platform construction, avoid appear similar defects and vulnerabilities; Then on agricultural enterprise construction mode of e-commerce this, at present our country agricultural enterprises implementing e-commerce is divided into three levels, enterprise implement e-commerce will according to their own needs and strength, together with its market environment and enterprise target choice different levels of application, the thesis also found some agricultural enterprise construction e-commerce problems and restricting factors and e-business model this type of agriculture of rural economic role; And then on to e-commerce platform construction of liaocheng agricultural economy, meaning is described by farmers, agricultural enterprises and local agricultural comprehensive needs three aspects, and analyses the demand of liaocheng city agriculture e-commerce; Based on the domestic agricultural electronic business cases, successfully put forward "one-stop" liaocheng city agricultural electronic commercial platform construction plan.