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Research On Core Competence Evaluation Of Chengdu IT Mall

Posted on:2012-05-24Degree:MasterType:Thesis
Country:ChinaCandidate:L LiFull Text:PDF
GTID:2219330338961021Subject:Technical Economics and Management
Abstract/Summary:PDF Full Text Request
In recent years, the electronic products Mall of our country is developing at an unprecedented speed, In terms of the whole process from the IT products research, production, circulation, consumption to the application, the IT Mall which is characterized by service links the IT products producers, retailers with the customers. The goal of it is to help the enterprises realize the maximum of the profits. Currently, there are about 300 IT Malls of all sizes in China. The core competitiveness of these Malls decides not only the development direction and profits but also the living and sustainable development ability of the enterprises.At present, there are many research fruit about Competition of Enterprises, but narrow it down to IT market, this special commerce industry state still seldom.And, the contemporary study is mostly qualitative aspects of the research. Lack quantitative search to forming the appraisal system of IT MALL.This article based on the domestic and international business competition of the theory, analyzes the status of Chengdu IT stores. the core competitiveness of enterprise content, bad situation and challenge, which set up assessment index system in Chengdu IT market. Chose level analysis AHP to recognize that the power of IT. Based on a series of investigation and suggests, carried on a synthesis appraisal to the core competencies of five main IT selling exhibitions in Chengdu.Finally, based on survey results, combined with the evaluation of IT stores to their own circumstances, to foster and enhance the core competitiveness of enterprises to provide some suggestions. The IT sells needs more increase business capital power and strengthens brand popularity to promotes the conclusion of craft stance which can make the IT market in Chengdu optimize the allocation of resources...
Keywords/Search Tags:core competence, assessment index system, IT Mall in Chengdu, AHP
PDF Full Text Request
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