Research On The Innovation Of Personal Financing Business Of Domestic Commercial Bank

In recent years,china's economic strength achieve dramatic improvement and personal wealth also increase, people gradually establish the consciousness of manage finances. Because people desire for financing demand,commercial banks begin to enter personal financing market and make innovations and perfect on all aspects in personal financing business,in order to become an industry benchmark in lots of good client resources, upper market share, certain social influence.We found that personal financing owns the unparalleled predominance over every business in foreign banks,so it is developed as an development target of Chinese banks.Because of present stage and profound significance,domestic banks view personal financing as the most important factor for holding customer resource and high yields undoubtedly.Due to the domestic situations of separate operation, cooperation between local commercial banks and other financial institutions is hard to run in a large scale.And subject to the provisions of this statute, personal financing business also have difficulty in breaking through a lot. To be successful in the trade war with Foreign all-round Banks and homogeneity management model among local banks,domestic banks must develop a better way to deal with intense competition under the background of the entry of foreign banks,advantage of naturalization fading and growing up of domestic banks.So innovation is regard as a key problem and the chief question to be settled.Speeding up the innovative step of commercial bank individual financing business can't isolate from the characteristics of the epoch and requirement of social system.In order to make individual financing business to raise a higher level and more mature, local commercial banks should learn from successful experiences and frustrated lessons, adherence to individual financing business development present and ensure that accomplish existing resources are made full use, available resources are expanded actively and cooperation among financial institution is attempted to be realized within the scope prescribed by policy.Innovation of personal financing business is beneficial to break out dependence on foreign banks about financing product design and strengthen autonomy.Innovation also contribute to enhance value of financing business to change the monotonous traditional profitable model.And it is favourable to effectiveness of funds utilization,full functions and a real personalization services for banks.This thesis analyzes the reasons of development of commercial bank individual financing business and current status of development are described according to the basic theories.After a summary of foreign commercial bank individual financing business development,this paper compared the differences in personal financing business between domestic and foreign banks and ponder a great deal of inspiration.With the common problems in local commercial bank individual financing business,the author analyz the advantageous and disadvantageous factors in a dialectical perspective,and then airs her views of innovation in product,service and brand,etc. In order to contribute to innovation,the author discusses for the experience of American financial crisis,unrealized liberalization of interest bates in China and unproductive individual financing.Finally,there is a bold hypothese and prospect of rural financing and Bank Securities cooperation.