Telecom Service Marketing Hami District Difference Research

Along with the development of market economy, China's telecom forward facing the increasingly fierce competition has three operators are realizing the full service operation, can in mobile communication, fixed telephone, broadband communication etc launches "whole business" all-round competition, competition parties's area of contact is more extensive than previously, more competitive. The focus of competition between operators are from communication technology, network resources to compete in the service marketing competition change quickly, in order to improve the level of telecom service marketing planning telecom service marketing, research has important significance difference.Customer services provided to telecom operators will have various kinds of expectations, and the telecommunication operator's service marketing level difference whether it will influence to customers? Customers can because operators in the different aspects of service marketing and influence its loyalty? What service marketing issues more can cause the user can't bear? If the difference in the service marketing and product features a relationship? This paper probes into the problems of the above.Based on SWOT and Porter's 5 forces model, the thesis has analyzed the competition situation of telecom market in Hami. Furthermore, with 7Ps model of service marketing, the thesis has drew up the competition strategy in product, place, price, promotion, physical facility, people, process, and established a comprehensive and efficient differential service marketing system.