The Project Management Method Of The Postal Marketing

The essential competition between enterprises is marketing competition. Marketing is a most important factor to business development. It is in leading position in the overall management system and operation strategy making process, so marketing management is vital to the performance of a company. PM is a practical modern management style, leading to carry out objective, through cooperation among project stakeholders, applying persons, money, products, power, and so on to project by combining and optimizing them, thereby to meet the demand of project stakeholders. Introducing PM into marketing activities and applying PM to the marketing can make management concrete and operable so as to attain the purpose of marketing strategy.To enhance effect and efficiency of postal enterprises marketing, together with the systematical theory elaboration and practical business case study, this article provides postal enterprises with valuable theoretic and practical direction. Meanwhile, it is also helpful for the marketing management in other industries.Starting from reality of postal enterprises, it analyses the necessity and feasibility of introducing PM into marketing, emphatically points out the essential factors. Then it elaborates the method applying the PM of the marketing. At last, relating specific case, it explains the above-mentioned theories to draw inferences about other cases from one instance.The article has 3 innovative points as listed below:1,Related to a specific postal market, it combines marketing theory closely with PM theory, studies deeply all the key factors in postal enterprises, offers the method of PM into marketing in postal enterprises. 2,It analyses the necessity and feasibility of introducing PM into marketing in postal enterprises, and proposes the relevant suggestion.3,Elaborating a actual application of marketing PM in postal product developing, introducing the utilization of software of Project 2003.