Context Of Tourism Development Tunbao Drama Commercialization Impact Studies

With the continuous development of cultural tourism in China and the influence of market economy since1980s, regional folk culture as an important resource for tourism have appeared in the tourism arena. In this study, take the phenomenon of cultural commoditization of Mask opera of Tunpu in Anshun City, Guizhou Province as a case to describe and analyze the impact of commercialization.The paper is divided into the following four chapters:Chapter one: IntroductionIn this chapter not only includes the introduction of the research background of the commercialization, existing research , studying content, significance and research methods, but also a literature summary of cultural commoditization and the current research situation of mask opera commoditizationChapter two: culture and mask show in areaFirstly, according the concept of Tunpu culture, history, composition and the main manifestations to introduce Tunpu culture, then introduce the history of mask opera, distribution, content, ceremony, function and position in the local life.Chapter three: cultural tourism in Tunpu and mask opera commercializationFirstly, the overview of cultural tourism in Anshun Tunpu and features of it are introduced. Then the status and performance of the opera in the Fortress of cultural tourism have been elaborated completely. In final part of the chapter, it intend to analysis how did the opera have been packaged as a commodity pushing into the market.Chapter four: to show the impact of commercialization and SuggestionsInitially, during the description of the process of developing of tourism ,the Fortress use mask opera as a tourism resource to develop and as a commodity to push into the market.Under the influence of commercialization, changes have taken place in mask opera, mainly involving in mercerization performance, , performing from sacred into the secular scene, functional changes, changes in the clothing and masks.In addition , analysis of the impacts of commercialization. Two main aspects on the impact of commercialization: Firstly, to show the positive impact of commercialization, and secondly, to display the negative effects of commercialization.Finally , the negative impact of the commercialization, and several relevant suggestions.