Oriented Life Advocate Household Products Chain Brand Alliance Framework

Home and apparel, food is tied in with three fashion industry. The rapid development of the real estate industry to make household products as an important part of improving quality of life. At present, China's home improvement market has entered a growth rate of more than 30% of the rapid development period. Home, along with building materials and construction industry and as a pillar industry of national economy. With the concept of the domestic interior has become more sophisticated, consumers increasingly rational. Has entered the home furnishings industry, "Light fitting, re-decoration " of the era. Unlimited potential for household products.Firstly, the status of the domestic industry was reviewed, then the practice of the enterprise model based on the theoretical analysis summarized the development trend of domestic industry, integrated with the market development discussed the pros and cons of home rule strategy of product integration, and finally put forward for National University of Science and Technology of China Academy of Fine Arts (Creative) Park, the positioning of brand-building at home. KEY WORDS: home industry chain, life advocate, brand alliances,...