Differences In Values And Their Effects On Responses To Marketing Stimuli: A Cross-Cultural Study Between Bangladeshis And Chinese

This study indicates that there are differences in values as well as attitudes and perceptions towards various marketing stimuli between Bangladeshi and Chinese. Furthermore, the results show that the values, which influence attitudes and perceptions towards these marketing stimuli, are more complex than just the differences in values. One cannot assume that the same set of values will influence two different groups of consumers' responses to the same marketing stimuli.