Marketing Strategy Research For NCH Chemical In China

This paper apply modern marketing theory MRO industry of multinational companies in NCH CHINA chemical analysis of the marketing strategy.First, introduced NCH Chemical company and reviews in 18 years of Chinese market business caught the evolution history.Secondly, analyse nch chemical industry development environment in MRO area,PEST method with macro from the political, economic, social, technology is analyzed, four aspects:Meanwhile MRO industry analysis of the Chinese situation and development trend of the future, and points out that MRO industry in China has greater potential development, NCH chemical face greater space for development.The next,4 Ps by the classical theory and customer relationship theory analyzes the present situation of chemical marketing for Ann, and points out that the integrated application of multinational companies marketing combination theory,4 ps in the new period of customer relationship management, establish the customer as the center, continuously achievement customer value, thrusting customers successful great realistic significance.Finally, through analysis with the development and change of the market, in the face of increasingly complex and more competitive market environment Ann governance faced in the Chinese market marketing chemical four aspects, combining with the reality of SWOT analysis, problem in China's marketing strategy proposed optimization measures in five aspects. According to the measures for implementation, Ann chemical will further enhance the market competitive power, seize the opportunity for development, Chinese MRO in the Chinese market success.