Research On The Service Marketing Strategies Of K Company

K Company is an import commission agent of chemical solvent. K is mainly engaged in distributing of chemical solvent in China. However after China join in WTO, overseas suppliers and local suppliers changed their marketing strategies, and the demand of end user also changed. Because of those new factors, the K's revenues, although grows year by year along with the Chinese economy's fast development, but the profits are getting little and little.This article analysis K's external environment, the marketing present situation and K's SWOT. Throng those analyses; it reaches to a conclusion that it is necessary for K to adjust the current marketing strategy. Now more and more customers are particular about the service, K should introduces the service marketing, formulates service-marketing strategy. The strategy of service marketing can change the K's present situation.Through STP analysis this article finds and chooses the target market and marketing position in service marketing for K. In the last chapter, it presents 7Ps strategy of service marketing and brings forward my suggestion to each strategy.