The Research On 3G Development Strategy Of Chongqing Unicom

With the restructuring of China's telecommunications market,3G operating license issuance, China formally entered the 3G era, communication from the era of voice-centric 2G entered the order data and multimedia services based 3G, wireless broadband communications positive direction Development.The development of 3G services gradually bring the lifestyle changes, but also for operators to bring new opportunities and challenges, the three carriers are involved in the competition in the 3G market,3G will be more intense market competition. In Chongqing's mobile communications market, China Unicom has been in a weak position of market competition, how to use 3G advantage, making a good 3G business development strategy, establish a new corporate image of Chongqing Unicom, is essential for Chongqing Unicom.Based on the economic development of national and Chongqing, the use of Porter Five Forces Model and SWOT Chongqing Unicom 3G business theory to analyze the competitive environment, with Chongqing 3G mobile communications market and business developments in the past two years, the use of combination of STP and 4Ps Marketing theory, proposed development strategy of Chongqing Unicom 3G'business.Paper is divided into five parts:PartⅠ:Introduction, describes the background and purpose of this study, ideas and methods;PartⅡ:Overview of major theories;PartⅢ:combination of national, economic development in Chongqing and Chongqing 3G mobile services market and business development status of Chongqing Unicom 3G business environment;PartⅣ:China Unicom 3G business on competitive analysis of Chongqing, Chongqing Unicom 3G business mainly competitive environment analysis and SWOT analysis of Chongqing Unicom;PartⅤ:The proposals of Chongqing Unicorn's 3G business's development strategy.