Exploration On Wireless Operators Mobile Music Marketing Model

In recent years, telecom operators have been hoping to expand beyond voice services in the new business, new business is currently a wide range of typical business is messaging and wireless music, wireless music business, the rapid rise, enabling it to become a music industry major source of income, has become the star of the business operators. The paper will be the global development of the wireless music industry as a research base, focusing on the wireless music market in China's development mode of study groups for the Chinese consumer wireless music marketing.Thesis is divided into five chapters. The first chapter briefly introduces the research background, significance and theoretical basis and methods; The second chapter describes the status of traditional music industry and the global development of the wireless music industry, operators of the original appearance of the pattern of the music industry adjustment. The third chapter analyzes the Chinese wireless music macro environment, mainly from the macro environment, industry environment, market environment, to introduce. Chapter 4P method using the five forces model method and method for wireless music SWOT detailed analysis and marketing models, and make wireless music promotion strategies. Chapter V Conclusion, described the inadequacies of thesis and future research directions.