Exploration On Mobile Music Marketing Of Digital Music Industry

In recent years, digital music appears highly growing momentum, and gradually becomes the focus of whole music industry. And largely attracts the peoples eye sight in daily basis. And meanwhile, new technology is playing as the most effective media of digital music's circulation and publication, take example, with the dramatically development of internet and wireless platform, tey are evolving to the majority of channels for music publication. In general, the thesis will exploring the development of global music industry, and keeping focused on domestic model of mobile music that will be circulated in China marketing, and trying to figure out the marketing model, which is capable to cater Chinese consumer's anticipation and requirement.The thesis is separated into five chapters. The first chapter mainly highlights the current nvironment for Global and China music development, and the including the handicaps that Chinese digital music is facing, secondly the chapter will leading to introduce the purpose, fundamental theory, and manner of the researchu,and structure of the thesis.The second chapter will according to government policies,industry chain ecodystem,, and fundamental and fierce marketing environment, analyzes on the digital music marketing, and summarizes the report for digital music. The third chapter is getting through the introduction on two major publication channels (one is Internet, and the other is Mobile Platform), by utilizing the successful cases on digital music marketing, focusing on the discussion of digital music marketing modol and strategy. The fourth chapter will depend on competition model and PEST methodology evaluating, clarifying the mobile marketing model,furthermore, put forward the tendency on development of mobile music.The fifth chapter is Complmentary close, and deficiency of the thesis etc.