The Research On Development Strategy Of New Energy In Xinjiang - A Case Study Of Xinjiang New Energy Co., Ltd. Of TBEA

In addition to traditional energy sources, new energy is all energy sources other than the current traditional energy sources. With more and more serious adverse effects of current traditional energy sources, particularly on environmental pollution, the worldwide development and utilization of new energy sources is expanding, and the advantages of new energy sources compared to traditional energy has become increasingly evident. In this global context, Xinjiang new energy has also been rapid development.Xinjiang New Energy Co., Ltd. of TBEA has been committed to the development of new energy industries since established in 2000, and the company's main business is around the production of silicon and system integration which do a great contribution to the new energy development of Xinjiang, also be supported by the government in Xinjiang. This paper mainly takes TBEA Xinjiang New Energy Co., Ltd. as an example, and takes the use of management science methods to study the development of Xinjiang new energy strategy.Firstly, this paper uses PEST, EFE matrix, CPM matrix and the IFE and other internal and external environment analysis of the energy industry to analyze the overall environment; and uses SWOT analysis and strategic analysis of SPACE analysis to obtain that New Energy Electrical Co., Ltd. of TBEA Xinjiang should adopted competitive strategy; Third, using the analysis method of QSPM to make compared analysis between low-cost competitive strategy and competitive strategy; and finally using principal component analysis Methods to test competitive strategy is still the best choice of TBEA Xinjiang New Energy Co., Ltd.. Above all, the conclusion can be arrived at that the strategy of Xinjiang New Energy Co., Ltd. of TBEA should be competitive strategy.Based on the analysis of a large amount of data and information presented, the strategy of Xinjiang New Energy Co., Ltd. of TBEA should be competitive strategy. The implement of this strategy should follow these ways: implementation mechanisms, institutional and management innovation, structural adjustment programs, human resource security, technology upgrade program, technological innovation plans, going out strategy implementation plan, financial security planning and information technology projects. Xinjiang New Energy Co. Ltd. adopting strategy competitive plays certain significance in the development of Xinjiang New Energy.