Apple Software Interaction Behavior Research

Apple launched its iPhone on January 2007, which gave Apple a great business success and introduced a brand new interaction into communication devices, and this well-designed intuitive interaction creates this business miracle. Recently a lot of 3C companies copy iPhone's charming user interface, some copy its visual design such as layouts, icons, color, etc, the other copy its interaction behavior such as friend-based SMS, photo slideshow, interface push out and push in, etc. However, copying the iPhone's visual style and interaction behavior can't create fancy user experience. By researching Apple's successful applications'interaction, the thesis is going to explore the way how to create great software interaction just like Apple does.As Alan Cooper said in his book called About Face in 1995, designing interactions before programming can create powerful and charming software products. Normally cutting interaction design is the first choice for reducing the cost, but it's not a wise choice, every cent and every minute you spent on design can save you ten times cost and time on programming. Of course you invest on design, the company can give people the high-quality products they want, get increasing profits, build your own brand, extend products' life period. In this way we can reduce the cost and improve the quality. The Apple's successes on personal computer, music and communication has proved the business rule, the best way to increase profits is to increase design cost.Apple's iPhone is such a great success that it redefines the standards of interaction design of digital communication devices. In this thesis, the writer attempt to provide readers with effective and practical tools for interaction design by researching software interaction basic principles and Apple's consumer applications'interaction, then help IT and Internet Biz companies to design intuitive interaction and obtain business successes.