The Network Comments Credibility Research

With the rapid development of Internet, online media assumes more and more obligation—an important channel for the public to know about news. As an important aspect of transmitting message and guiding public opinion—he strength of network review credibility has also greatly affected the development of media. Credibility is a key factor in media development; what's more, it is the foundation for the development of network review. Therefore, the research of network review credibility is of great important significance in guiding the survival, development, and growth of online media as well as the guidance of the public opinions of the majority netizens.Through the research on the network review analysis and network review credibility, this paper gives an elaborated expound on the importance of network review credibility, and it aims to propose:In the context of the Internet age, the emphasis on the network review credibility is crucial for whether the online media can play a positive role in guiding social practice effectively or not. In addition, through the analysis of the form of expression and the status quo of credibility of People's Network and other online media network review, and combined with the resulting impact to have a comprehensive evaluation of the far-reaching significance of network review and to strengthen the strategies to its credibility.As an evaluation of observations, Network review is not just the online extension traditional media, but also contains the multifaceted development of the new media review form, including the news thread, forums, microblogging, and so on. Since most of these new forms of comments are users'spontaneous, casual online speech, although it belongs to network reviews, most of them do not have the credibility. Therefore, this paper focus on the extension of the network review credibility under traditional media, including reviews of the site commentator and experts, etc. and a small part of it relates to the effect of review on credibility under the new form.The paper is divided into four parts. The first part:the overview of network review; the second part:from the definition and criteria of credibility, leads to the necessity of network review credibility; the third part:start from the status quo of the network review credibility to discuss the harm caused by low credibility and analyze the reasons for the lack of credibility; the fourth part:to explore strategies to enhance the network review credibility from six aspects.