On The College Student's Public Opinion And Its Working Mechanism

At present, China is in a period of social transition, with the reform and opening-up gradually deepening. People have got more and more involved in social public affairs, with their minds and thoughts more and more diverse; therefore, social public opinion arises increasingly. Contemporary college students show strong interest and participation in social public areas as well as excel at making good use of all channels to express their opinions and thoughts, from which college students'public opinion originates. College students'public opinion is an important part of social public opinion. Especially in recent years, some events reflecting college students'public opinion have aroused people's responses. As a result, college students'public opinion has become a real issue for not only the college but also our society, which cannot be ignored in any cases. In the current situation, it is of no doubt and great importance to do research on the issue.College students'public opinion and its working mechanism are two key issues in this paper. Starting with the research on fundamental issues on college students'public opinion in the aspect of theory study according to the survey results, this paper brings up some updates on the existing theories; then it tries to shed light on how to set up and improve a working mechanism of college students'public opinion from a more practical perspective. In general, this paper consists of four parts:the first and second parts have illustrated presence of college students'public opinion and the basic theories while the third and fourth parts have analyzed how to set up and further improve the working mechanism of college students'public opinion.In the beginning, this paper clarifies the concepts of public opinion and public opinion on the Internet, based on which, the concept of college students'public opinion is defined:a synthesis of college students'emotion, intention, attitude and opinion, which spreads among college students, on a variety of public affairs happening inside and outside campus which are concerned by them and closely related to their own interests. According to the definition, five elements are further elaborated afterwards in order to make the concept clearer. This part lays foundation for the following research and analysis.The second part is an analysis on the research results. Based on the collected data, this part analyzes the basic theories on the sources, characteristics, formation and development rules of college students'public opinion. In terms of its sources and characteristics, the current research findings are further elaborated on the basis of collected data while four "turning points" during the process of its formation and development are initially raised. They are focal point, breakthrough point, bursting point and fading point, which are closely related to the working mechanism discussed in the following.After research on presence of college students'public opinion and the basic theories, the third part elaborates the significance of implementing the working mechanism of college students'public opinion. Meanwhile, this part analyzes the presence of current working mechanism in college so as to conclude the working experiences which the college has already had and point out the existing problems in aspects of people's mind and understanding, working team construction and mechanism construction, with a view to guiding the following argument of setting up an effective working mechanism.The last part of this paper argues that how to establish and improve a working mechanism of college students'public opinion from a practical perspective in order to enhance the efficiency of the work of college students'public opinion. It's a systematic procedure to set up the working mechanism of college students'public opinion, which is an interactive system including five steps of the collection, submission, analysis, guidance and feedback of college students'public opinion. Therefore, we should first set up and optimize a team which consists of people separately working in the ideological and political field, publicity field and information field, in order to improve its working competence. Then, we should grab the four "turning points" during the process of the formation and development of college students'public opinion as well as set up and improve the collection and submission, analysis, guidance, feedback mechanisms according to the four points, with a view to aiming at the "focal point", foreseeing the "breakthrough point", seizing the "bursting point" and paying attention to the "fading point", so that we can establish and maintain a practical and effective working mechanism of college students'public opinion.