Preliminary Study On Communication Equity

With the emergence of communication phenomenon,communication equity has been existed, and has been spreading throughout the entire process of human communication. During the long period of slave society and feudal society, the rights of disseminate has been strictly controlled; In capitalist society, under the influence of ideology of "freedom and democracy", people began to pursue the rights of dissemination, and has made tremendous achievements. During the contemporary age, many countries around the world have legislated laws and regulations to protect the rights of communication, for example freedom of speech and freedom of expression. In our country, communication equity is a reflection of social equity in the field of communication. There are great theoretical and practical significance in the study of communication equity. It can promote the establishment of the new dissemination system; and it will help to achieve broader democracy to ensure a harmonious society to meet the basic requirements of citizens and development needs.Based on the equity ideas of both Chinese and Western, this thesis inquires into the meaning of communication equity from the perspective of different subjects, besides the differences and relationship among communication equity and social justice, educational equity and information equity. Meanwhile, it analyses the characteristics of the communication equity, that fairness is relative spread, stage, regional and complexity. Drawing lessons from the equity theory of Rawls, this article raise three principles of communication equity, which are the equality and freedom principle, the reality and objectivity principle, and the differentiation principle, among which the former two are given the priority than the latter one. In order to make more actual significance, the study also discuss the basis of evaluation of communication equity, which means to realize the equalities in the rights, opportunities, processes and results of four aspects in communication. Combine with the theory of Communication fairness, this article discusses the status of communication equity in our country by four aspects, which are transmission body, communication channels, communication content, and communication effects. Through the study, author found out a serious lack of dissemination of the fair, mainly reflected on the uneven distribution of communication resources, the lack of equality of information disclosure, and the injustice of transmission opportunities. Through this research, it is considered that the lack of communication equity is caused by the existence of the east-west economic imbalance and the urban-rural dual structure, the low capacity of transmitter and recipients, the shortage of the communication resources and the relative drawbacks and restrictions of the communication system. Meanwhile, for the sake of the achievement the communication equity of our country, mainly the three measures are insisting the basic principles of communication equity, ensuring the realization of the fair communication rights, and increasing the government investment in the infrastructure of communication.