Csr Perspective Based Mobile Terminal Business Intelligence Systems

It clears and bases on the research background, such as a large number of historical accumulation business data resulting from the development of information technology, unlimited business opportunities together with mobile commerce , mobile terminal diversifies development, new vitality for mobile business development coming from 3G commercial and cloud computing, corporate social responsibility consciousness, business intelligence gradual evolution process, realize intelligent enterprise resulting from business intelligence and so on. Then it analyzes the necessity of establishing mobile business intelligence, there are three Angle, "data = assets" new enterprise concept, the establishment of mobile business intelligence: the bridge between enterprise strategy and social responsibility, and the transformation of business operation mode, and so on.According to information value curve (data liabilities stage, information stage, enterprise intelligent stage, enterprise intelligence extended stage and information commercialization stage), it analyzes existing problems from the data and information, knowledge and profits transformation, it bases on this and argues establishing the feasibility of mobile business intelligence of three dimension, such as management, economy and technology.Mobile business intelligence establishes the bridge between enterprise strategy and social responsibility. It explores perform and necessity to corporate social responsibility according to the stakeholder theory. It analyzes four aspects mobile business intelligence demand from business demand survey, data quality requirements, the user needs, industry needs, uses a contrastive analysis to analysis of different products, confirms the goal and characteristics of mobile business intelligence based on the information value curve, and then established the logical model of intelligent system under the mode of mobile e-commerce ambassador.It analyzes the basis of mainstream mobile portal with a contrastive analysis method, defines the key factors of mobile business model, and to set up mobile portal structure. It builds mobile business intelligence portals based on the mobile portal which combines with SaaS model and SOA structure, connects mobile business intelligence system.Enterprises explore possible problems of mobile business intelligence system implements: (1) ignored the importance of requirement analysis; (2) the SaaS model of safety concerns; (3) lack of support multiplex talents; (4) mobile terminal defect; (5) the business model and the enterprise needs matching. Puts forward points the three-step solution: the first step, the government-oriented constructs the mobile business environment; the second step, enterprise-oriented innovates business model; third step, collaborative units create mobile business intelligence standardization.