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Based The Ssh Image Log Marketing System Design And Implementation,

Posted on:2012-06-21Degree:MasterType:Thesis
Country:ChinaCandidate:P P XingFull Text:PDF
GTID:2218330368497708Subject:Software engineering
Abstract/Summary:PDF Full Text Request
E-commerce, electronic and electronic technology as a means to business, as the core, transform the traditional marketing, shopping channel moved to the Internet break up, countries and regions tangible invisible barrier, make the production enterprise to globalization, networking, immaterialized and individuation. Emerging electronic business affairs is to the traditional marketing mode of a kind of improvement and innovation, it is based on the traditional marketing economy theory combined with modern high-tech development. The traditional market marketing, enterprise's marketing activities by geographical environment and traffic tool limitations. Internet and e-commerce constitutes a new marketing platform, create new marketing concept. E-commerce in excavates clients seeking potential advantage incomparable, target customers is no longer difficult problem. With the powerful media function and network information interaction characteristic, implement efficient, quick "one to one" marketing. Electronic business affairs will traditional business process electronic, digital, on the one hand, to replace the physical flow stream, can reduce the amount manpower and material resources, reduced cost, On the other hand broke through the time and space constraints, make trading activities can be in any time, any place, which greatly improve the efficiency. E-commerce is open and global characteristics for enterprise creates more trading opportunities. E-commerce make the enterprise can by close cost into the global electronic market, medium and small-sized enterprises are likely to possess and large enterprise same information resources, improving the competition ability of the small and medium-sized enterprises.This marketing system makes the specific decisions should be in the enterprise general marketing strategy guidance, organically. The marketing strategies should be in mutual connection, mutual cooperation, mutual coordination based on joint role. The enterprise in production process of activities and sales process activities as a system, to satisfy already selected target market demand of customer and cooperate with each other and coordinated. This system to Eclipse as a development tool, using Struts2,Spring,Hibernate comprehensive development, database is SQL SERVER 2005. The marketing management system has the following functions: staff management: mainly realizes worker add, discontinuation, enable etc, and the staff daily attendance function. Announcement management: mainly realizes the system administrator add, enabled, discontinuation announcements, etc, to give worker occurences, etc. Data management: mainly used to upload some company information, etc, convenient use, and learning. Download employees Investment management: mainly responsible for the overall investment promotion plan formulation, investment promotion activities of execution. Mainly includes two parts, investment promotion plan management and cooperation relationship management. The market management: mainly responsible for market research, marketing and advertising management etc. Sales management: mainly responsible for the product sales, industry first information and customer feedback collection. Logistics management: mainly responsible for spare parts purchase, product distribution. Customer service management: responsible for customer about product technical consultation, product post-sale service work.
Keywords/Search Tags:Marketing system, Eclipse, Struts, Spring, Hibernate
PDF Full Text Request
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