"Xin Bei Fang" TV Program For People's Livelihood In The View Of Regional Communication

Since the Journalism for people's livelihood birth In our country ,it quickly occupied a Place of One's Own in the News field . Journalism for people's livelihood pays attention to the Daily life. In the era of mass communication, it can attract eyeball more than others. After ten years'growth, many of our country's TV media have offered the columns of the Journalism for people's livelihood. Journalism for people's livelihood rise in our country is a good phenomenon. But, Journalism for people's livelihood now is in sends, it also has some problems. For example, the content is too trivial, and there are also some columns who broadcast the vulgar news. We need to solve these problems. This paper main analysis the Journalism for people's livelihood, for patients with "Xin Bei Fang ", use the comparative research, content analysis and comprehensive research to explore the Journalism for people's livelihood's role, prompted it have a better development on the localization, and find the correct road of progressThis paper for the object in "Xin Bei Fang ".By focusing in regional features, it forms the regional market, program position, program style and brand to analysis and research. For the Journalism for people's livelihood, it must pay close attention to the own area. This paper through analysis the "Xin Bei Fang ", we can see some commonness on the Journalism for people's livelihood. For example, on the audience position, it must product the program which accord with locals; on the program content, it not only pay attention to the local news but also report some other society hotspots ; on the program style , it need to form the special personality ; on the Brand Building, it also based on the native place. This article focuses on the above points, and put forward Journalism for people's livelihood's regional transmission, provide some suggestions, prompted it foothold in the market competition...