Study On Web Interface Designing Experience

Following the agricultural economy, the industrial economy and the service economy, the experience economy is the fourth stage of the development of human economic life. The experience design, which derived from the experience economy, is a new design field. Thanks to the politics, economy and culture in the society, all these factors bring about the existence and development of UED. Today, citizen's material life is relatively well off, to be fed off is not a challenging task; accordingly, citizen begin to take focus on the immaterial emotional needs and psychological experience. In the web interface design analogously, users pay attention more and more to interaction experience. The aim of website turns from function-oriented design to user-centered design. Therefore, the user-centered design in web site emerges at a historic moment.Firstly, this paper begins from the users'needs in the context of experience economy, and summarizes the demand mentality on product of the consumers in contemporary economic background. It is proposed that design is the soul and core of the experience economy strategic thinking. The problem of designing has change from rationale and practicability to users themselves, and comprehends the product form from the view of users' all along. Meantime, this paper investigates the current internet development and related domain knowledge, and introduces the basic concepts involved in the web design, then advances what is the web interface experience design and its significance and how to design. It also summarizes the important link in web interface design process that is users' experience basic principles and methods and comes up with "user-centered design" after analysis of web users and needs of them.Secondly, according to the classification of users'needs, five important approaches of experience design on the website are summarized ----ense experience, affect experience, visiting experience, behavior experience, trust experience. Then, it sums up the design essentials in the five approaches and forms and design principles in different experience. And relevant methods of design according these principles have been put forward.Finally, according the practical cases, principles, the methods and the design process of web interface experience design which are summarized will be taken into use. Then the guiding role of experience design ideas in the specific design case will be explained.