The Design And Implementation On Marketing Type CRM Of CMCC

In the information age, information management has become the primary development and participation in competitive conditions. Meanwhile, with the client resources started to become competitive in the 21st century one of the key resources, more and more enterprises are starting to core business strategy shift focus from improving the internal efficiency of the external customer resources management from the traditional to the information, systematic, integrated change, began to establish a "customer centric" management philosophy, and seek to establish to maintain good customer relations and marketing channels development and application of CRM.Reviewed and the present situation of the research, CRM applications and development in Europe and the United States and other developed countries have relatively mature. At present our country customer department management research in management ideas and software development both in the primary stage. From the academic research level, the more scholars in our country is related to the study of the theory of the customer relationship management and document research, and combining the practice level research does not see more. For practice application level, the relatively developed provinces in China to the attention of CRM are more than province and region economic weakness. The telecom industry customer marketing field still stays in such as price promotion and so simple lower levels of take temporary solution, and solutions for the enterprise information process engineering, the information level more and can not adapt to the needs of the development of business.Based on this, the paper with the local branch of the province and the actual situation, proposed the mobile company marketing type CRM subsystems, is move company of CRM system phase ii of the reconstruction project are part of the design research achievements, the paper puts forward the system frame of CRM marketing planning, design direction and solutions. Role is to integrate enterprise resources, speed up the information flow, standard office process, to raise work efficiency, in order to the follow-up for detailed design, code of relevant business technology and overall plan to make a decision, and take part in the management of the encoding phase of work all the software engineer, to the commissioning of the system software engineer, to participate in the operation of the software engineer, users, the detailed design personnel and system maintenance personnel to provide help.This paper the technology employed path:In the marketing type CRM subsystem in the development process, USES the struts + EJB + DAO + DB mode and JSP + DAO + DB means to coexist development mode. The former emphasis MVC pattern is the standard of the J2EE mode. After one way is two layer structures. This system discards the traditional C/S mode, the B/S model, in this mode user access server resources to dynamic interaction way, no matter in management, maintenance, or upgrade cost expenses are much better than traditional C/S mode development management system.This paper work is as follows:1. To solve the existing problems in the system of oldAccording to the current telecom enterprise IT big strategic planning, service system to realize the multiplication service, personalized service, cross area to the requirements of the service. The upgrade to new and old system to realize smooth transition completed on the function completely cover the old system, realize China mobile regulatory requirements. The new system in the lavatory data model of flexible expand business, realized the B/S structure. Related user data, bills the CRM system data structure. Realized for marketing type CRM system provides the terminal and terminal accessories resources, marketable card resources, bills resources information resources, and established and marketing type CRM system of real-time interface. Initially formed operators, the integration of the information resources are sharing support system.2. The demand of the system are analyzedThis paper, from the technology options, technical route and key technology, developers, the division of the role, the system performance requirements, operating system environment, interface communication, functional requirements of the eight divided on makes a detailed analysis and, thereby, to move a company to CRM system phase ii reconstruction project to upgrade the development provides favorable conditions.3. I am involved in the project of the three sons of the module.Design and realize the CRM subsystem of the three major modules of that terminal management, marketable card management, bills management module. Terminal management module: is as a base data record management database, this module for the mobile marketing subsystem of the added small quick, modem, wireless terminal or terminal accessories such as resource management. Here is our terminal, terminal accessories managed. So as to simplify the workload increases efficiency. Terminal accessories resource management refers to the mobile phone, wireless terminal accessories such as resource management. The mobile terminal management is including the spare terminal management. Marketable card resource management: is the user through communication operators to acquire prepaid expenses, in a certain period shall have the right to use some kind of communications business certificate. A price includes communication operators, card communication operators belongs issued by the enterprise of the general at all levels and all kinds of prepaid phone card local use prepaid, price card is the communication enterprises is a kind of special goods. Bill is communication operators that management: mobile company management activity generated by the process documents. Mainly refers to the movement of invoices, receipts, documents, etc.This paper the innovation points basically has the following two points:1. Based on the viewpoints of enterprise management, use in the process reengineering thought, established the software engineering and management of subject logic support each other, thus constituted the dominant logic and theory in this paper, we study the starting point.2. This system the working process simplification and optimization, and to review the enterprise management structure and process, help enterprise to find out the working process of the bottleneck, and try to improve enterprise operation ability.