On Topic Selection And Planning Of Civil Livelihood New

The formulation of Civil Livelihood News has been put forward for more than ten years, but not uniformly, clearly defined yet. The main objective is to show the common people's life."Tells the story of the commoners" generalizes vividly the characteristics, which contains the human-oriented value idea of Civil Livelihood News. But in its practice in recent years, the Civil Livelihood News has a tendency of vulgar and entertainment, lack of humanism care. In the long run, it will affect audience on their social cognition, and make them declinational in thought and behavior.The initiative of the operation for Civil Livelihood News is mainly reflected on the topic selection and planning. We can retrieve the humanistic care which the Civil Livelihood News lacks from them. Take "a American Mother Found Her Lost Son" for example, these series of reports have firstly a sense of story and humanity. A Chinese American, Ms Yan, lost her retarded son in the subway station, and spent over50days through streets to look for him. She experiences a lot, and the passport expires in only10more days, but could not find her son. Then she turn to Information Times for help. Although it is a report about salvage, media's intervention is feasible based on the facts that be verified. We can also look for the deep value through the planning to achieve the positive propagation effect. Though the planning and exclusive coverage of the Information Times, many citizens interact and provide clues to help Ms Yan find her son. Information Times continues to dig and report those love people and their stories. The value of the news gets distillation. The whole series of reports write at one stretch, and the news's content and form adhere to the audience basis. The news brought readers the information effectively, at the same time, as an independent event, leaded to consideration of the relationship between people and people, people and cities, and motivated the regional audience's value recognition. Although the report has some deficiencies, it is a good example for its people oriented in topic selection and planning, and positive propagation effect.