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Network Fragmentation Communication: A New Interpretation Of Perspective

Posted on:2012-06-24Degree:MasterType:Thesis
Country:ChinaCandidate:X LuoFull Text:PDF
GTID:2218330341951450Subject:Communication
Abstract/Summary:PDF Full Text Request
From the perspective of Communication, our age is fragmentation of a network transmission times, this is new point of view. About this perspective, we have demonstrated the use new methods, such as a point of reasoning is the formation of the spread of fragmention, and its manifestations, what we are trying to show is a status which was"hot imformation"transferred by"cold media",.For the classical theory of Marshall Mcluhan, our time has once again given a perfect answer. But One problem is: how to become a cold media of the media? Information on how to become a hot information? How can media spread the cold thermal information?Throughout the communication process, what kide of new role have our medie and the audience assumed? This new role and how it should be possitioned, this is the content of this article to be answered, In this author's view, network communication patterns and social reations model is a mapping between the relation of this map there is a regular network, in theory, the law of weak ties between people of such rules adopted by the network have been very inportant ,which in turn leads to further discussion of this problem: the network of weak ties in information dissemination and network links between what actully exists? This link is how to run it ?In fact these issues and dissemination of mathematicians in the past there have been some scholars to answer ,such as Euler's"Seven Koenigsberg Bridg Problem,"the rules of operation of the network to solve the problem, Milgram's"six degrees of separation"test and 2006,Microsoft't"Nineteen degree of separstion"experiment to solve the weak inter-personal relationships and network operational issues of Weak Ties.In addition to a straight line intersecting the node,the node is transmitted in the network era of fragmentation continue to rise from the media, then this next question is self-study media the impact of traditional media, as well as the functioning of the issue from the media itself.This paper argues that the rise since the media is a network performance of the authoritaranism, this new authoritarianism is itself anti-authoritarian tradition, in the process of its formation demonstrated a grass-roots of civilians, human concept of its formation demonstated a grass-room of civilians, human convept of the new authority.Tht rise of this new authority is undoubtedly the online world once again on the various social events of the"agenda setting".We concluded that the formation of the new authority is not accidental, it is itself the product of socialization, a variant of their root causes, the needs of the network order ang stability. Network fragmentation in the study completed the whole process of communication,the paper examines the problem is the network effect of the spread of fragmentation in this perspective view, the effect of network fragmentation is a whole spread of emerging results, this is ,it species transmission is transmitted after the fractal chaos, fractal that is, a higher resolution for imformation. The effect of the overall network communication opportunities emerging flash, just use this opportunity to many businesses various marketing avtivities, marketing through these two, to outline from the media age(or Network fragmentation of media age ) is thd basic form of network marketing and development trends. This last argument is an issue in the Internet age the role of human reason,we conclude that , no matter hou advanced science and technology might be ,human beings must adhere to reasons and faith, we can not be separated from out lift, otherwise the only thing the davanced technology could bring would be the lonely carnival by a group of isolated pelple.
Keywords/Search Tags:network, fragmentation, hot imformation, cold media, marking
PDF Full Text Request
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