Influencing Factors For Users To Participating In Virtual Communities

Internet technology has accelerated the development and application of virtual community. Virtual community has become involved in many users's essential activities,such as live, learn and work. The analysis and understanding of the impact of user participation factors for the virtual community is crucial, because only by understanding the factors influence the user so can we make our virtual community to take appropriate measures improving user participation. Theoretical significance of this study includes two aspects. Firstly, we expanding the virtual community of users to participate in the research field by study the information factors, social factors and the virtual sense of community; Secondly, From the paper Research and Statistical Analysis of the questionnaire, we can find out the impact of user participation virtual community factors and the differences between these factors. According to the research, we can provide measures and recommendations for the virtual communities construction and management.There are three aspects of this paper:Firstly, this article reviewed the relevant literature at home and abroad made the impact of user participation factor model of virtual community, From the model,the research pointed out the impact factors of user participation in virtual communities, the main factors (refer to the information of the factors, social factors and a sense of virtual community) and other factors (refer to community identity, and interest), and the links between participation and assumptions made which is based on the model.Secondly, Through the questionnaire survey and data analysis, In informational factor:we find out information acquiring correlation with Participation time, information sharing correlation with Participation level, and we also find out social factors strong correlation with Participation Frequency, Participation time and Participation level, but we find out some uncorrelation factors, Relationship uncorrelation with Participation time and Participation level, Emotional support, helpful support, social support uncorrelation with Participation level, Participation Frequency, In sense of virtual community which is contain influence,membership and immersion, we find the sense of virtual community strong correlation with Participation Frequency, Participation time and Participation level. The last we find out that Community identity is the intermediary factor between information acquiring and Participation time, Interesting is the intermediary factor between immersion and Participation level.Thirdly:Conclusion and Implications:from the above, we made the following recommendations. In informational factor:we recommend that encourage users to share information, encourage user registration. In social factors:we recommend that improve the common language and the desire, Design of incentives on community tasks, and use of new technologies. In sense of virtual community:we recommend that organize community activities, promote community interest.This study uses three methods which include the literature review, questionnaire survey and statistical analysis methods. Statistical analysis has 6 methods which include cluster analysis, correlation analysis, multiple linear regression and etc.The innovation in this paper:expands the field of Influencing Factors for Users to Participating in Virtual Communities researching.At present, the research of Influencing factors for users to participating in virtual communities at home and abroad mainly base on information and social factors. In sense of virtual community research are also limited on a sense of itself. In this article will combine the three aspects, and Community identity Interesting for comprehensive study.Through this study, the field of the research theory will more comprehensive,the Model will more completed, and the indicators will more diverse indicators, which can provide measures and recommendations for the virtual communities construction and management,and make Contributing for the others scholars researching.