A Research On Projectile-Turbine Communication Model In The Context Of Media Convergence

The SMCR model of early communication which sets out the core concepts of itself, was the "source-message-channel-destination" system. However, with the rising of the Internet and media convergence, the mode of transmitting traditional mass media needs to be improved.With the development of communication and theory building, different transmission modes were constructed according to the communication process, such as:"linear model", "cycle and interaction model", "Westley-McLean ABX model", etc. These models are the results of vivid structure modeling, which based on the transitional relationship between elements. Here they are called the "structural modes". And the corresponding model of them is the "functional mode" which describe the relationship and mutual influence among the systems through physical aspects of energy, driving force and direction.This article attempts to describe the new model of mass communication in the background of media convergence through the "functional model":"The Projectile-Turbine Communication Model". The model is not only similar to projectile motion, but also the formation of the network media which similar to the process of manufacturing vortex. With the exchange and integration of information, two modes began to unify, and the information exchange and integration between the two models gradually moved to a unified, thus the value of communication has reached to a maximum.Take the impact of the complex system into account, according to the entropy theory, Information dissemination process of transformation occurs spontaneously to the expense of the energy dissipation. The new mode provides evidence for the orderly transmission of fragmented information age and its value lies in that it highlights the dynamic nature of mass communication.The theory construction based of "Projectile-Turbine Communication Model" is the dynamic model of media convergence which based on entropy theory, and this is where it is different from the linear thinking of by examining the communication structure or transmission model of process design, and it represents an integrated thinking design which is related to the complicated social system.Based on the "Projectile-Turbine Communication Model" construction, the paper demonstrates some theories of communication according the features of dynamic communication, analyzes the media report and the cross reference quantity of new and old media through "projectile-turbo transmission" with the report of media convergence as the example and testify the practicality and feasibility of the model.