Search Engine Optimization And Its Application

With the development of the Internet, the number of Internet users is constantly increasing. According to CNNIC's 27th report on Internet development, China has 450 million Internet users,3.7 million internet users are using search services. Search engine has become the first Internet applications. And the trend is that users will use and control the search service in the future, the utilization rate will reach 100%. With the development of search engines, search engine optimization (SEO) technology also appears, the development has, SEO is very formal in foreign countries. A large number of professional companies, professional and technical personnel help a range of customers do some search engine optimization services. Meanwhile, Search engine optimization techniques received the site administrator or even the majority of search engine recognition,such as Google.The real development of the domestic SEO began in 2004-2005, through the study of foreign SEO and practice of continuous exploration, the level of domestic SEO has been got the rapid increase. With the development of SEO techniques, There are two kinds of SEO techniques,white hat SEO and black hat SEO.The former one is carried out through formal approach to ranking web site optimization, the latter mainly through some unconventional methods to achieve or cheating enhance the effect of site's ranking.This paper mainly discusses the the research of white hat SEO.From 2006 to 2007, the search engine on the Internet gradually revealed the importance of the domestic SEO has entered a rapid development stage, the major Internet companies began to get involved in SEO optimization industry. For example, Sina, search room, Zhongguancun and other large online portals. Same time, many enterprises have realized the importance of SEO for market development. SEO practitioners began to increase, professional SEO website also large quantities beginning in the search engines. At the same time, the search engine algorithms are constantly changing, due to the use of black hat SEO and other methods, many Web sites fell outside the search engine algorithm. Since 2007, with the rise of SEO training, SEO technology becomes more universal, SEO companies everywhere are beginning to develop, some Internet companies are beginning to have a dedicated SEO sector, but also in the developmental stage of the SEO There are many problems and contradictions. The overall development of the vision from the SEO industry in China can be seen slowly mature and become stronger.The study of SEO is to study search engine algorithms, such as Baidu and Google.Owing to search engine algorithms are not open, the research method and shows that under the influence of algorithm ranking factors. In this paper,I mainly do some research about the effect of the rank of the factors. First, this paper describes some examples of SEO knowledge, then the experimental study of factors affect the ranking, focus on the construction of the station anchor text optimization strategy and sprocket optimization strategies. Finally, given through the building site to verify the complex and cumbersome these factors, the paper developed a specialized SEO tools, based on this tool, do search engine optimization on some websites, about 5 months of data monitoring and statistics to prove the feasibility of these strategies.