Enterprise Acts Of Charity Sustainability Studies

Since the reform and open policy, our country's economic obtained a rapid development and promote the Chinese enterprises to globalization, marketization ahead. Along with our country enterprise development mature, enterprise "enterprise citizen" consciousness is also in constant awakening, in addition to a greater level of meet the needs of the consumers, obtain shareholders and employee benefit besides, is one of the social responsibility of the enterprise should be more widely to focus on enterprise's acts of charity.Enterprise actively social responsibility of current actively constructing socialist harmonious society has the huge promoter action. Enterprise charity as enterprise to fulfill its social responsibility, the important means for Chinese enterprises to charity behavior research, is not only beneficial to enrich our country enterprise charitable act theory, for our country enterprise the healthy and stable development of the theoretical foundation, And in practical terms can also promote enterprise raise the level of management, better participate in corporate philanthropy, so as to facilitate our country enterprise's sustainable development. Not only such, actively promote our enterprises to participate in the charity, still can for China charity and related social organizations provide valuable reference. Therefore, studying Chinese enterprises acts of charity is of important theoretical and practical significance.This paper studies our country enterprise acts of charity adopted the methods of documentation and examples. With our country enterprise as research object, by acts of charity for the research content, first from the Angle of necessity and possibility of sustainability enterprise acts of charity, then from the Angle of profit and public welfare enterprise acts of charity sustainability and, ultimately, to develop a suitable for China's national conditions sustainable enterprises acts of charity path made their choice.