Marketing Of Network Education Strategy

In the 21st century, the rapid development of the human society into the Internet era, the development of network technology is also increasingly affecting the education industry, Internet technology break through traditional classroom teaching when the teaching of space constraints, give students the flexibility of its unique quickness. The rapid development of modern economy has led to increased competition, brought to the employment crisis in the early sense of the urgent need to learn their way of flexible education to improve their qualifications, so they formed a new education market - online education market.SJTU online education degree education in the promotion of the network process, encountered greater resistance:the expansion of alternative products, the product was the threat of imitation, promotional and other non-normative. How to get rid of the traditional, inherent in the marketing strategy, from a new perspective to interpret the network of educational products, to find a suitable marketing strategy to improve its products in the market share, has become an urgent problem to be solved. This article is intended to use the theory of marketing, combined with the characteristics of SJTU online education products, which make an appropriate marketing strategy for the College to develop.This article in the introduction of online education and its products has made the i ntroduction, ask questions, elicit the purpose of writing papers. In the second chapter, ref erences of the relevant marketing theory, laid the theoretical basis for the article. In chap ters III and IV, the article first analyzes the external environment and the internal enviro nment of online education, and then research the College on the current marketing strat egy of the strengths and weaknesses,opportunities andthreats of such elements. The fifth ch apter is a network of educational products through the Institute to carry out market researc h market segmentation, target markets and product positioning, and design marketing strat egies college programs.The research results of this thesis are not only useful as a reference for the online education market in Chinese Universities, but also have practical meaning for marketing SJTU online education.